As society returns to responsible and ecologically sound lifestyles we are finding that the practical benefits of obtaining all that we can from natural sources for our needs including health and beauty products are prudent.
People are also finding that many secrets of old that have long existed in nature far exceed in performance many synthetic and chemically laden products that had replaced their natural based counterparts during the last century.
Natural based cosmetics and skincare have become preferred among the majority of women and men not only because of the lack of negative side effects but simply because of their excellent effectiveness.
At one time complicated chemicals on food labels and cosmetic labels went unchallenged. Not so today. Our expectations of healthy ingredients for that which goes in the body and is used on the body are high. Not only do we want our foods as chemical free and preservative free as possible but more and more we are insisting that our soap, skincare, and makeup be the same. Simply said, the growing trend in beauty is if it isn't safe to put in your mouth than it likely isn't safe to put on your skin.
